> Creative & Brand Leader <
Leading Strategy, Teams, and Creative Direction Across Brand and Marketing.
Halini Do Prado
Strategic Creative and Brand Leader with over 20 years of experience in the creative industry, from advertising and design agencies to in-house creative teams.
Working at a global leader in SaaS since 2020, I was brought in to build a multidisciplinary, cross-regional creative team to deliver high-volume omnichannel Go-to-Market kits, including video, digital, and print assets that drive growth for a global network of users.
Today, my team and I collaborate with stakeholders in the US, EMEA, and APAC, as we deliver innovative solutions and creative strategies that drive business growth.
Multidisciplinary Creative Direction: Directing designers, videographers, and copywriters to deliver relatable, high-impact brand narratives across all consumer touchpoints.
Global Operations and Scale: Managing a high-performance team across the US, Canada, and India, maintaining brand integrity and operational standards for a global network of users.
AI and Strategic Innovation: Implementing technology and generative AI tools to scale production efficiency and quality while optimizing resource allocation.
Expertise: Brand Storytelling | Creative Operations | Omnichannel Strategy | AI Adoption | Brand Scalability
Transforming Products Into Human Stories and Pioneering AI Adoption Within Creative Teams to Deliver High-Impact Narratives at Scale.
20+ Years Creating
& Innovating
I began my career in Brazil with a non-linear path driven by a desire to experience as many different creative environments as possible. By working as a freelancer and contractor across advertising and design agencies, publishers and in-house creative teams, I purposefully exposed myself to diverse industries, leadership styles and team dynamics. This period of intentional experimentation, combined with launching my own business, gave me a deep understanding of people and a unique range of expertise.
My analytical way of thinking and my success in engaging with people led clients to seek me out for startup projects where I moved beyond creative concepts to solve complex customer experience and strategy challenges. After moving to the United States, I worked as a freelancer before launching a business here, eventually deciding to bring my entrepreneurial perspective into large-scale organizational leadership.
Product Thinking and Growth
I currently serve as a member of a four-person leadership board that pivoted a free onboarding add-on into a standalone and profitable SaaS product. By implementing a premium design framework and customization features that supported a significant price increase, my team and I transformed a free tool into a high-value offering. These initiatives scaled the platform to achieve multi-million-dollar revenue projections for 2026.
M&A Leadership and Integration
I integrated two creative teams and cultures into a single, high-performing unit following a major acquisition. I co-led the integration of two competing B2B GTM platforms into a unified offering by elevating design standards, implementing brand audits, and expanding the deliverable suite to include high-end website templates.
Industry Experience
> IT & Technology
> Cosmetics & Beauty
> Hotels & Spas
> Grocery & Retail
> Jewelry & Luxury Goods
> Fashion Editorial
> Travel
> Education
> Restaurants
> Health & Wellness
> Government & Non-profit
Study Case
Building a Strategic Ecosystem for Channel Growth
The Challenge
Most IT Service Providers struggle to sell high-tech services because they lack the marketing expertise to make complex topics relatable. They often rely on low-quality, technical materials that fail to engage their local business clients.
The Human-Centered Solution
We developed a comprehensive marketing ecosystem that addresses this disconnect by humanizing high-tech services. The program provides premium, brand-agnostic marketing kits fully customizable via Canva and Adobe Express, allowing users to deliver top-quality campaigns without a high-end agency budget. These kits are paired with marketing education, professional website templates, and a proprietary AI branding audit that empowers clients to professionalize their visual identity at scale.
The Strategic Outcome
By shifting from a simple asset library to a full-service marketing enablement platform, we transformed a basic tool into an essential part of our clients' success. The addition of automated branding audits allowed us to provide high-level strategic guidance at scale, ensuring quality across thousands of users. This human-first approach focused on making our customers more effective in their own sales, which naturally drove a significant increase in subscription value.
Giving Technology a Human Story
The assets shown below are a small sample of a go-to-market kit, built to turn complex offerings into stories people can connect with. Designed as flexible, white-label templates and customizable in Canva, they adapt to each brand’s voice while maintaining narrative clarity at scale.
Campaign
AI: From Hype to Staple
Product: AI Adoption for Small & Medium Businesses
The Challenge: AI adoption is often presented as a cold or intimidating concept. Most marketing in this space relies on sci-fi clichés like robots and chrome surfaces, which makes the technology feel unreachable for most business owners. My goal was to move away from these cold vibes.
The Solution: I moved the creative direction toward something warmer and more familiar by using visual cues people already associate with modern AI, such as whimsical gradients and clean transitions. I used neuromarketing principles to ensure the visuals felt current and trustworthy without drifting into gimmicks.
Campaign
Tech Sick Leave
Product: IT Health Check (ITHC)
The Challenge: The IT Health Check is a highly technical topic often perceived as low value by business owners. Most people see it as just another tech product they are being pressured to buy. Like our other campaigns, the production was also limited entirely to stock imagery, making it difficult to create a unique or compelling visual identity.
The Solution: I moved away from talking about systems and focused on a metaphor every business owner understands: a sick employee. When a virus spreads through an office, it causes downtime and lost revenue. I compared IT system failures to these human health crises to show that prevention is always cheaper than a cure. This led to the Tech Sick Leave campaign, where I shifted the product perspective from an IT expense to a preventive IT solution that avoids costly downtime.
Campaign
Don’t Be an IT Fossil
Product: Cybersecurity Awareness Month
The Challenge: Cybersecurity training is notoriously dry. Most employees view it as a chore they are forced to complete. My goal was to move away from "boring" corporate training while solving a major production constraint: the campaign had to rely entirely on stock imagery.
The Solution: I encouraged the team to move away from a technical, fear-driven approach and focus on the common frustrations every technology user feels. I used design thinking principles to tap into the playful shame we all feel about our tech habits, such as the annoyance of MFA or the struggle to track passwords. This led to the Don’t be an IT Fossil campaign, transforming a mandatory, often-ignored topic into an engaging brand experience across video, social media, and event activations.
These are just a few examples from a much broader library of work. I would be happy to share more of my portfolio and discuss the strategy behind these global campaigns.